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Press release: Warner to back SACD exclusively

 
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The Seventh Taylor



Joined: 17 Aug 2007
Posts: 401

PostPosted: Tue Apr 01, 2008 9:59 pm    Post subject: Press release: Warner to back SACD exclusively Reply with quote

Great news -- finally, the format war is over! Check out this press release:

Quote:

Warner Music Group To Release Its High-Resolution Music Titles Exclusively In The Super Audio CD Format Beginning Later This Year

(April 1, 2008 – New York, NY) – In response to consumer demand, Warner Music Group will release its high-resolution music titles exclusively in the Super Audio CD format beginning later this year, it was announced today by Edgar Bronfman, Jr., Chairman & CEO, Warner Music Group.

“Warner Music’s move to exclusively release in the SACD format is a strategic decision focused on the long term and the most direct way to give consumers what they want,” said Bronfman, jr. “The window of opportunity for high-resolution music could be missed if format confusion continues to linger. We believe that exclusively distributing in SACD will further the potential for mass market success and ultimately benefit retailers, producers, and most importantly, consumers.”

Warner Music Group will continue to release its titles in standard CD format and SACD. After a short window following their standard CD and SACD releases, all new titles will continue to be released in DVD-Audio until the end of May 2008.

“Warner Music has produced in both high-resolution formats in an effort to provide consumer choice, foster mainstream adoption and drive down hardware prices,” said Jeff Bewkes, President and Chief Executive Officer, Time Warner Inc., the parent company of Warner Bros. Entertainment. “Today’s decision by Warner Music to distribute in a single format comes at the right time and is the best decision both for consumers and Time Warner.”

“A two-format landscape has led to consumer confusion and indifference toward high definition, which has kept the technology from reaching mass adoption and becoming the important revenue stream that it can be for the industry,” said Bronfman, jr. “Consumers have clearly chosen SACD, and we believe that recognizing this preference is the right step in making this great music experience accessible to the widest possible audience. Warner Music has worked very closely with Toshiba and Matsushita in promoting high resolution media and we have enormous respect for their efforts. We look forward to working with them on other projects in the future.”
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dieroboter



Joined: 06 Dec 2007
Posts: 47

PostPosted: Tue Apr 01, 2008 10:25 pm    Post subject: Reply with quote

...Very Happy...

April Fool even here. Cool, hehe
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The Seventh Taylor



Joined: 17 Aug 2007
Posts: 401

PostPosted: Thu Apr 03, 2008 6:38 am    Post subject: Reply with quote

Isn't it striking how just replacing Warner Home Video by Warner Music Group, Blu-ray Disc by SACD and HD-DVD by DVD-Audio in the original press release lets the announcement make perfect sense?
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Brandon B



Joined: 14 Oct 2007
Posts: 392

PostPosted: Thu Apr 03, 2008 7:22 pm    Post subject: Reply with quote

Yeah, but unfortunately depressing that the music industry wasn't able to motivate the jump to higher fidelity media like the movie industry has. They are too busy suing people.

BB
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Superman



Joined: 17 Jan 2008
Posts: 19
Location: Metropolis

PostPosted: Fri Apr 04, 2008 2:05 am    Post subject: Reply with quote

I strongly believe that Warner's refusal to use SACD is one of the main factors in why high resolution music has basically died as a viable commercial product. The only reason they stubbornly stuck with DVD-Audio was some intellectual property they owned in DVD. It confused the market and basically destroyed the potential for SACD to replace CD as the main music platform.

At least Warner realized the same thing could happen to the HD market and thus dropped HD DVD.
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