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Sony: BD to outsell DVD by 2011

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Joined: 11 Nov 2007
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PostPosted: Mon Aug 04, 2008 10:31 pm    Post subject: Sony: BD to outsell DVD by 2011 Reply with quote

According to a Sony movie boss quoted in The Register, BD will outsell DVD in 3 years time.

Blu-ray to rule by 2011

By James Sherwood
1st August 2008 09:32 GMT

Blu-ray backer Sony has announced that the format’s likely to outsell DVD globally in 2011, with over 5m Blu-ray discs having been sold around the world this year already.

According to a report by Digitimes, Tim Meade, Asia Pacific Vice President for Sony Pictures Home Entertainment, said at a recent press conference in Taipei that US market reports indicate that the global sales ratio of Blu-ray films to DVD will rise to a ratio of roughly 40:60 in 2010.

About 12 months after this, he expects global Blu-ray sales to surpass those of DVD. He said 11m Blu-ray film discs have been sold globally so far.

In the run-up to his 2011 claim, Meade added that sales of films on Blu-ray discs – as a percentage of all formats – will have increased from 9 per cent at the end of 2007 to 25 per cent by the end of this year.

Blu-ray players will, Meade claimed, account for 15 per cent of all video players sold by the end of this year, up from between seven and 10 per cent in 2007. ®

They haven't made any public prediction when SACD will outsell CD Wink
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The Seventh Taylor

Joined: 17 Aug 2007
Posts: 401

PostPosted: Sun Aug 10, 2008 10:55 pm    Post subject: Reply with quote

This may be true, and it will be mostly thanks to PS3, according to this analysis

Outside of PS3, Blu-ray Uptake Struggles

By Kris Graft
August 1, 2008

Consumer uptake of Blu-ray players is lagging with the exception of PlayStation 3, according to ABI Research.

An abstract for the research brief "Blu-ray: Consumer Survey Results" called the PS3 "a bright spot" in the Blu-ray picture.

“While you might think gamers purchase fewer movie discs than others, we didn’t see any significant evidence of that in our results,” said ABI principle analyst Steve Wilson. “PS3 console shipments will go a long way to help bring down manufacturing costs and drive down Blu-ray player prices.”

Outside of PS3, however, consumer adoption of Blu-ray players is slower than the industry would like, ABI said.

A survey of 1,000 found that over half of the respondents have no plans to purchase a Blu-ray player. Twenty-three percent said they are likely to buy a player, but not until 2009.

Most consumers are apparently happy with their standard DVD players, as they don't require the purchase of a high-def TV. Half of those polled rated Blu-ray quality as "much better" than DVD, but 40 percent found it only "somewhat better."

Wilson added, “We expect that [Blu-ray] player prices will remain above $300 for Tier One models for the remainder of this year."
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